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Tech for Da'wah

Leverage social media, AI, and digital media production to share Islam at scale.

The digital landscape is the new global public square. This course bridges the timeless message of Islam with modern technology, teaching you to leverage social media algorithms, artificial intelligence, SEO, and digital media production to share the beautiful message of Islam — all while navigating the unique ethical challenges of the digital world.

Ustadh Tariq Suleiman

Instructor

Ustadh Tariq Suleiman

Rating

4.8

Duration

8 Weeks

Watch Course Trailer

Effort

2 Sessions/Week · 8 Weeks

Access

Lifetime Access · Mobile & Desktop

Reward

Certificate of Completion from UIA

Course Curriculum

Da'ees, Mosque Communication Officers & Content Creators
Module 1: The Fiqh & Ethics of Digital Da'wah (Week 1)
2 Lessons
Class 1: Intentions in the Algorithmic Age Protecting Ikhlas (sincerity) when platforms reward vanity metrics, likes, and viral fame.
Class 2: The Adab of the Internet The Fiqh of social media: verifying information (Tabayyun), avoiding digital backbiting, and interacting with trolls with Prophetic character.
Module 2: High-Impact Content Creation (Weeks 2–3)
4 Lessons
Class 3: The Art of Short-Form Video Scripting, shooting, and editing for TikTok, Instagram Reels, and YouTube Shorts. Hooking the audience in 3 seconds.
Class 4: Podcasting & Audio Da'wah Equipment basics, audio editing, interview techniques, and publishing to global platforms.
Class 5: Visual Da'wah Utilizing design tools (Canva, Figma) to create shareable infographics and educational carousels.
Class 6: Storytelling for the Web Writing compelling copy, blog posts, and newsletters that resonate with modern attention spans.
Module 3: Maximizing Reach — Algorithms & SEO (Weeks 4–5)
4 Lessons
Class 7: Search Engine Optimization (SEO) for Islam How to ensure your content ranks on Google when people search "What is Islam?" or "Muslim beliefs."
Class 8: Demystifying the Algorithm Understanding how YouTube, X (Twitter), and Instagram push content and how to work with the algorithm organically.
Class 9: Target Audiences Tailoring content specifically for non-Muslims (Outreach) vs. Muslim youth (Tarbiyah and doubt-busting).
Class 10: Combating Misinformation Strategies for digitally addressing and dismantling Islamophobia, FAQs, and common misconceptions.
Module 4: Leveraging Artificial Intelligence in Da'wah (Week 6)
2 Lessons
Class 11: AI as a Tool, Not a Scholar Using ChatGPT and LLMs for brainstorming, structuring lectures, translating content, and generating quizzes safely.
Class 12: The Dangers of AI Fatwas Understanding the limitations of AI in Islamic jurisprudence and the necessity of human scholarly oversight.
Module 5: Platforms, Web & Email Systems (Week 7)
2 Lessons
Class 13: Building a Digital Base Basics of setting up a high-converting landing page or website for a Masjid or personal Da'wah brand.
Class 14: Email Marketing & Automation Building a subscriber list and creating automated email journeys for new converts or Ramadan reflections.
Module 6: Strategy, Analytics & Campaign Launch (Week 8)
2 Lessons
Class 15: Reading the Data Moving beyond vanity metrics to analyze actual engagement, watch-time, and conversion rates.
Class 16: Final Campaign Presentations Students present their comprehensive, multi-platform digital Da'wah campaign strategies.

Assessment & Certification

Content creation assignments, an AI ethical analysis paper, and a final "Digital Da'wah Campaign" launch.

Learn From Global Scholars

Ustadh Tariq Suleiman

Ustadh Tariq Suleiman

Digital Media & Da'wah Innovation Specialist

Ustadh Tariq Suleiman is a pioneering figure in digital Islamic outreach, with over 2 million followers across social media platforms. He combines a background in Computer Science with Shariah studies to help Muslim content creators navigate the algorithmic age while maintaining Islamic integrity and sincerity of intention.

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Expected Learning Outcomes

  • Navigate social media platforms with Islamic etiquette (Adab), resisting the urge to compromise values for viral engagement.
  • Independently script, record, and edit high-quality short-form videos, graphics, and audio podcasts using modern, accessible software.
  • Apply foundational SEO tactics to ensure Islamic articles, videos, and resources reach the top of search engine results.
  • Use Artificial Intelligence responsibly to accelerate content creation while strictly avoiding the delegation of Fiqh or religious rulings to AI.
  • Interpret backend analytics to refine content strategies, focusing on meaningful community building over superficial "likes."
  • Design and deploy a multi-platform digital Da'wah campaign tailored to a specific audience.